The Road to Recognition

The Road to Recognition Author Seth Price
ISBN-10 1940858364
Year 2017-05-09
Pages 275
Language en
Publisher IdeaPress Publishing
DOWNLOAD NOW READ ONLINE

Ready to reap the rewards of recognition? You own a brand. Its name is your name. You need to take ownership of it and earn recognition as an expert in your field. There's no simple shortcut. But now there's a remarkably useful roadmap featuring: An A to Z guide packed with actionable advice for developing your personal brand and accelerating your professional success. 26 practical lessons to help you whether you're an entrepreneur, business leader, aspiring professional, creative, marketer or second careerist Insights from professionals who are reaping the rewards of recognition

The Road to Recognition

The Road to Recognition Author Seth Price
ISBN-10 1940858364
Year 2017-05-09
Pages 275
Language en
Publisher IdeaPress Publishing
DOWNLOAD NOW READ ONLINE

Ready to reap the rewards of recognition? You own a brand. Its name is your name. You need to take ownership of it and earn recognition as an expert in your field. There's no simple shortcut. But now there's a remarkably useful roadmap featuring: An A to Z guide packed with actionable advice for developing your personal brand and accelerating your professional success. 26 practical lessons to help you whether you're an entrepreneur, business leader, aspiring professional, creative, marketer or second careerist Insights from professionals who are reaping the rewards of recognition

KNOWN

KNOWN Author Mark Schaefer
ISBN-10 0692816062
Year 2017-02-07
Pages 256
Language en
Publisher
DOWNLOAD NOW READ ONLINE

Built on extensive research, KNOWN is the first book of its kind to provide a plan to create and activate your personal brand in the world today. Follow this four-step process to create a profound and actionable digital presence to help you achieve your personal and professional goals. It's your turn to become known.

They Ask You Answer

They Ask You Answer Author Marcus Sheridan
ISBN-10 9781119312970
Year 2017-01-17
Pages 240
Language en
Publisher John Wiley & Sons
DOWNLOAD NOW READ ONLINE

"This book will not just tell the incredibly practical and extraordinarily simple story of River Pools and Spas, but it will also dissect how other companies of various industries have managed to find exceptional results applying these same principles, making it relatable to all industries, businesses, and entrepreneurs alike"--

Career Distinction

Career Distinction Author William Arruda
ISBN-10 1118045068
Year 2010-12-28
Pages 224
Language en
Publisher John Wiley & Sons
DOWNLOAD NOW READ ONLINE

Praise for Career Distinction "Hands down, this book is the bible on branding for your career!" -- Susan Britton Whitcomb, author of Job Search Magic "As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker." -- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute "Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition." -- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job

The Content Formula

The Content Formula Author Liz Bedor
ISBN-10 0997050802
Year 2015-11-26
Pages 104
Language en
Publisher
DOWNLOAD NOW READ ONLINE

The Content Formula answers the biggest question currently on marketer's minds: what is the ROI of content marketing?This book provides a step by step guide for marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms.

From Poverty to Power

From Poverty to Power Author Duncan Green
ISBN-10 9780855985936
Year 2008
Pages 522
Language en
Publisher Oxfam
DOWNLOAD NOW READ ONLINE

Offers a look at the causes and effects of poverty and inequality, as well as the possible solutions. This title features research, human stories, statistics, and compelling arguments. It discusses about the world we live in and how we can make it a better place.

The Visible Expert

The Visible Expert Author Lee W. Frederiksen
ISBN-10 0990445909
Year 2014-09-02
Pages 150
Language en
Publisher
DOWNLOAD NOW READ ONLINE

What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."

The Encore Effect

The Encore Effect Author Mark Sanborn
ISBN-10 9781409069447
Year 2009-11-24
Pages 144
Language en
Publisher Random House
DOWNLOAD NOW READ ONLINE

Whether you want to impress people at work or inspire your family and friends, bestselling author and acclaimed speaker Mark Sanborn will show you how to make your performance bigger, better, bolder and worthy of an encore. Every day, at work and at home, we are called on to perform, but is it possible to make the important performances outstanding? Leadership expert Mark Sanborn says 'yes!' and in The Encore Effect he demonstrates how anyone can cultivate the traits shared by remarkable performers. The secret lies in five key concepts: Passion: invigorates and inspires performer and audience alike. Preparation: instils confidence. Practice: the best way to find out what works for you. Performance: grab your audience's attention and keep it. Polish: refine your performance and make it memorable. Whether your 'stage' is an office, sales floor, boardroom or your own home, Sanborn's inimitable combination of sage advice and rousing encouragement will help you shine when it counts.

Brandscaping

Brandscaping Author Andrew Davis
ISBN-10 0983330786
Year 2012-08-01
Pages 270
Language en
Publisher CMI Books, Division of Z Squared Media, LLC
DOWNLOAD NOW READ ONLINE

"Brandscaping uncovers how unconventional content partnerships lead to unparalleled marketing success. You'll learn how to bring together like-minded brands and undiscoverd talent to create content that increases demand and drives sales. Brandscaping is a big, infectious idea designed to be embraced by C-suite executives and implemented by savvy marketing professionals." --Back cover.

Encyclopedia of Public Relations

Encyclopedia of Public Relations Author Robert L. Heath
ISBN-10 9781452276229
Year 2013-08-20
Pages 1152
Language en
Publisher SAGE Publications
DOWNLOAD NOW READ ONLINE

When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.

Writing Without Bullshit

Writing Without Bullshit Author Josh Bernoff
ISBN-10 9780062477170
Year 2016-09-13
Pages 320
Language en
Publisher HarperCollins
DOWNLOAD NOW READ ONLINE

Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead. It’s time for Writing Without Bullshit. Writing Without Bullshit is the first comprehensive guide to writing for today’s world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don’t stand a chance. In this practical and witty book, you’ll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You’ll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you’ll get used to writing directly to the reader to make every word count. At the center of it all is the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking. Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format from emails and social media to reports and press releases. Stop writing to fit in. Start writing to stand out. Boost your career by writing without bullshit.

The Corporate Lattice

The Corporate Lattice Author Cathleen Benko
ISBN-10 9781422161784
Year 2010-08-03
Pages 224
Language en
Publisher Harvard Business Press
DOWNLOAD NOW READ ONLINE

With roots planted firmly in the industrial age, the corporate ladder has been the metaphor used to describe the prevailing one-size-fits-all model for success. At its heart, the ladder is derived from inflexible, hierarchical, organization models in which prestige, individual rewards, information flow, power and influence are tied to the rung each employee occupies. Yet the workplace as we know it is in transition -- evolving away from the linear, one-size-fits-all model of the corporate ladder toward a multidimensional approach that Cathy Benko calls the corporate lattice. This book will serve to widen an organization's strategic lens, representing a fundamentally new way to work and run a company. It offers a framework to help senior leaders and HR directors harness the talent in their company in a way that provides a strategic advantage, not only for recruiting but also for achieving and maintain better individual performance. In the bestselling book Mass Career Customization (Harvard Business Press/2007), Cathy Benko and Deloitte provided the breakthrough MCC dashboard for understanding the important variables of individual employees' career-life profiles, but she also coined a new metaphor -- the corporate lattice -- as a way to think about the changed career landscape. This book delves much deeper into the power of the lattice for organizations, fully exploring its contours and applying it to real-life practice throughout a company. It explores how the corporate lattice model creates value by: 1. Ensuring a flow of talent into and through the organization. 2. Increasing the efficiency of and return on organizational investments. 3. Improving financial and operating results through greater employee engagement. The three-part framework of the book presents specific ways managers and organizations can use The Corporate Lattice to manage talent, measure results, collaborate across teams, engage employees, and reor"

Industrial Development for the 21st Century

Industrial Development for the 21st Century Author United Nations. Department of Economic and Social Affairs
ISBN-10 9211045649
Year 2007
Pages 422
Language en
Publisher United Nations Publications
DOWNLOAD NOW READ ONLINE

In 2005 the United Nations Member States reiterated that sustainable development was a key element of the overarching framework for United Nations activities.This book highlights key challenges for developing countries and how effectively and with what sort of policies different countries have responded to them. The volume examines industrial development as central to the process of structural transformation which characterizes economic development. It points to new challenges and opportunities facing today's industrialisers as a result of globalization, technological change and new international trade rules. It also discusses social and environmental aspects of industrial development.